第3次クレープブームが起きているワケThe Reason for the Third Crepe Boom

Episode 35/29/2025

Transcript
Sakura

皆さん、こんにちは、Sakuraです。

Peter

こんにちは、Peterです。

Sakura

今日のトピックは「第3次クレープブームが起きているワケ」ですね。これは、日本で現在クレープが再び人気になっている理由についての話です。

Peter

That's right, we're talking about why there's a third crepe boom happening in Japan. Crepes have always been a popular treat, but it's interesting to see how they're making a comeback.

Sakura

そうですね。今日は特に3つのキーフレーズを紹介します。「価値観の変化」、「小さなご褒美」、「商品の多様化」です。

Peter

The first phrase, 価値観の変化, means a "shift in values". It's about how people's beliefs and expectations can change over time, which leads to changes in consumer trends.

Sakura

そうですね。次に「小さなご褒美」は、自分自身に与える小さなごほうびやリワードのことで、日常生活の中で自分を励ますために使われます。

Peter

It's like treating yourself to a small reward to boost your mood, right? And the last phrase, 商品の多様化, is about product diversification. This means offering a wide range of products to meet the various needs of consumers.

Sakura

それぞれの意味を理解したところで、記事の内容に進みましょう。

Peter

The article talks about how crepes are becoming popular again in Japan. And it's not just because they're delicious, but also because of a shift in consumer values, or 価値観の変化.

Sakura

そうですね、特にZ世代はクレープを単なる食べ物としてではなく、「コミュニケーションツール」として利用しています。つまり、彼らにとっては、クレープをカスタマイズする楽しみやその体験をSNSでシェアすること自体が価値観の一部になっているんです。

Peter

That's interesting. So, they're not just eating crepes, but using them as a way to communicate and share their experiences online. This is definitely a shift in values.

Sakura

その通り。そして、クレープは「小さなご褒美」でもあります。手軽に楽しめる特別感を提供することで、忙しい現代人のニーズにマッチしています。

Peter

I can see that. After a long day, treating yourself to a delicious crepe can be a small luxury. It's a way to reward yourself without breaking the bank.

Sakura

そして、クレープの「商品の多様化」も見逃せませんね。甘いものが苦手な男性向けの食事系クレープや、健康志向の中高年層向けのヘルシークレープなど、さまざまなニーズに対応した商品が増えています。

Peter

That's a great point. By diversifying their products, crepe vendors can appeal to a wider range of customers. Whether you want something sweet, savory, or even healthy, there's a crepe for you.

Sakura

では、さっそく練習例を見てみましょう。「価値観の変化」を使った例文は、「SNSの普及により、若者の価値観は大きく変化している」です。

Peter

In English, that could be "The widespread use of social media has significantly changed the values of young people".

Sakura

「小さなご褒美」の例文は、「仕事が終わった後のアイスクリームは、私の小さなご褒美だ」です。

Peter

Which can be translated as "The ice cream I have after work is my little reward."

Sakura

最後に、「商品の多様化」の例文は、「このカフェは、商品の多様化によってさまざまな客層を引きつけている」です。

Peter

That means "This cafe attracts a diverse range of customers through product diversification."

Sakura

皆さん、いかがでしたか?今日のキーフレーズは「価値観の変化」、「小さなご褒美」、「商品の多様化」でした。

Peter

We hope you found our discussion about the third crepe boom in Japan interesting and learned some useful phrases along the way.

Sakura

次回も楽しい話題でお待ちしています。それでは、皆さん、さようなら!

Peter

Goodbye everyone, and see you next time!

About This Episode

Join Sakura and Peter as they explore the resurgence of crepes in Japan, delving into the cultural shifts driving the third crepe boom. Discover how values evolve, small rewards uplift spirits, and product diversity meets consumer demands. Uncover why crepes are not just treats but tools for Gen Z to connect and share experiences. Gain insights into how these sweet delights reflect changing societal norms and individual indulgences. Tune in for a flavorful blend of language learning and cultural immersion.

Featured Key Phrases:

価値観の変化
This means “a shift in values” or “changing value systems.” It’s significant because it highlights how people’s priorities, beliefs, and expectations evolve over time—insight that organizations use to adapt products, marketing, and workplace culture to stay relevant.
小さなご褒美
This means “a little reward” or “small treat for oneself.” It’s significant because it reflects a consumer trend toward affordable, everyday indulgences—think premium snacks, specialty coffees, or mini beauty items—that provide quick satisfaction and boost well-being without breaking the budget.
商品の多様化
This means “product diversification.” It’s significant because it involves broadening a product lineup to meet diverse consumer needs, capture new market segments, and reduce reliance on any single offering.